![]() Spend time learning how to take better photos and videos or hire a content agency or freelance photographers/videographers to help with this huge but important task. It can’t be stressed enough that content quality and posting consistently it is important for account growth. In return, Magnolia can repost these user-tagged Stories into their own Stories. The cupcakes are a classic representation of the brand and people tag Magnolia Bakery when they use it. With a variety of ways to use Stories as a method to grow Instagram followers, it’s an opportunity to see what resonates with your audience.Ī good example of content diversity is Magnolia Bakery’s new AR filter that will add cupcakes to the camera or replaces eyes with cupcakes for a selfie. If you’ve only done in-feed posts or tried out Stories sporadically, we recommend committing to a few Stories a week to establish consistency and plan content for it. With an ever-increasing variety of content types like Instagram Reels, there are more opportunities to increase your engagement rates and, consequently, your organic Instagram growth. Instagram now includes metrics for new content types such as Story replies, views of IGTV episodes and Story mentions. Invest in content production & content diversityĮngagement is no longer limited to in-feed posts. Subpar or stock photos won’t help grow Instagram followers as much as those who are creating their own interesting content. There’s a lot more noise on Instagram feeds these days and you need to stand out. Whichever you commit to, just make sure it’s a consistent schedule to set expectations with your audience.Īnd finally, consistency in content quality is very important. Larger brands will post multiple times a day while small businesses may only post a few times a week. Posting on a consistent basis sets up an expectation for your followers to look forward to the next post. This can be a huge time saver when looking to post frequently and consistently to organically grow your Instagram. Sprout Social’s ViralPost publishing feature takes the legwork out of your research and suggests algorithmically selected peak times when you’ll have the highest engagement based on previous analytics. To get more detailed, check out our best times to post article for a breakdown by multiple industries, or hone in even further on your niche with a data-driven approach. If you’ve never researched your most successful times to post, these time ranges would be a good place to start. In our yearly research about the best times to post on Instagram, we found that around mid-morning (central time) was a peak time across all industries. What are you doing well and what are your areas of improvement? Take a look at your posting schedule, posting frequency and content quality. Most posts won’t go viral, which you means you need to find a better way to get your posts in front of your intended audience. To grow an Instagram account, you can’t put all your eggs in the proverbial basket and rely on one post to go viral. Let’s make sure you have the basics down first. Uncover your own IG demographics today with a free trial from Sprout. ![]() Learn more about your fan breakdown by age, gender and location to ensure your content is resonating as intended. If your growth is stagnant or you want to put a little more oomph into your strategies, we recommend testing out these tips.ĭiscover who your followers are with Sprout analyticsĪs you work to boost your follower count, Sprout Social’s reports can give you insights about your existing audience on Instagram. Otherwise, why else would anyone follow you? ![]() But to get these new followers, you’ll also need to improve engagement with your account, brand exposure and create compelling content. What defines Instagram growth? It starts with the number of followers you have and gain. That’s why brands need a strategy for authentic, organic Instagram growth. These fake engagements and growth rates will only harm your account in the long run and might even get your account banned. Services that tout growth through purchased likes and followers are against Instagram’s service policies. So how do you adapt? By trying out and incorporating new growth strategies. In the near decade that Instagram has been around, it continues to adjust its algorithm and introduce new features, meaning businesses need to keep up to maintain a steady account growth.
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